Hudsonville Ice Cream and Pure Michigan Announce Winning Ice Cream Flavor

Release Date

July 22, 2014

LANSING – The people have spoken, and the winner of the Hudsonville Ice Cream Pure Michigan Limited Edition Flavor Contest is Winter Campfire.

More than 7,400 people cast their votes, with Winter Campfire taking the top prize by nearly 200 votes. The flavor features Hudsonville Original Vanilla ice cream with a marshmallow swirl, graham cracker pieces and milk chocolate flakes reminiscent of a s’more. Winter Campfire will be available this winter at grocery stores in Michigan, Indiana, Ohio and Illinois.

“The idea of Winter Campfire goes perfectly with the natural beauty and recreation opportunities Michigan offers during the winter months,” said Leslie Hornung, Senior Vice President of Marketing and Public Relations at the Michigan Economic Development Corporation. “This contest brought together Pure Michigan products, people and businesses to create an ice cream flavor people throughout the Great Lakes region will enjoy.”

Voting began on July 11 and ran through July 20 – National Ice Cream Day. Those who voted were registered to win one of 10 prizes, including throwing out the first pitch at a Detroit Tiger’s game and tickets for a Pictured Rocks boat cruise.

The other two flavors in the running for the Pure Michigan winter flavor were Lake Superior Thaw and Cabin Fever. Previous Pure Michigan winning flavors include Pure Michigan Double Berry Pie in 2013 and Pure Michigan Caramel Apple in 2012.

“This contest gets bigger every year, and it just shows the excitement and continuous momentum the Pure Michigan campaign has created throughout the state,” said Caryn Beatty of Holland, Michigan-based Hudsonville Ice Cream. “We are excited to create another Pure Michigan flavor that tells a story about our region. We are looking forward to Winter Campfire being another delicious flavor Hudsonville fans across the Midwest can enjoy!”

Started in 1895 as a farmers’ cooperative, the Holland-based Hudsonville Creamery & Ice Cream is the largest manufacturer of branded ice cream in Michigan. For more than 80 years, this Midwest company has been producing its creamy, delicious ice cream – using many of its original flavors, while at the same time creating refreshing new recipes inspired by the Great Lakes. In addition to its “All Season” flavors, which are available year round, several “Seasonal Flavors” are offered on a limited basis throughout the year.

Pure Michigan is a brand representing business, talent and tourism initiatives across Michigan. These efforts are driven by the Michigan Economic Development Corporation, which serves as the state’s marketing arm and lead advocate for business growth, jobs and opportunity with a focus on helping grow Michigan’s economy.

For more on the MEDC and its initiatives, visit: michiganbusiness.org. For Michigan travel news, updates and information, visit michigan.org.

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MEDC Contact: Michelle Grinnell, 517-241-0251, [email protected]
Hudsonville Ice Cream Contact: Caryn Beatty, 248-910-8314, [email protected]