Join the Michigan tourism industry for the 2026 Pure Michigan Governor’s Conference on Tourism at the Grand Traverse Resort and Spa!
New this year: Wednesday will be DESTINATION DAY and Thursday will be PURE MICHIGAN DAY! On Wednesday we encourage you to wear attire from your destination, property, or organization. As part of your registration, you will receive a Pure Michigan 20th Anniversary t-shirt and we'd love for you to wear it on Thursday. Help spread the word!
