Research & Reports

Enjoy these free research reports and public documents about tourism in Michigan all in one place. Pure Michigan, and the Michigan tourism industry, prides itself on transparency.

Find PA 59 reports for all in-state destination marketing organizations. Here, you can find current and past marketing plans, as well as audits for convention and visitor bureaus in Michigan. Pure Michigan has also shared research reports conducted in order to improve the understanding of Michigan as a travel destination. Learn about the impact our industry has on the state and country with recent economic impact studies. Gain knowledge about lodging throughout the state with yearly lodging reports and trend reports.

We hope leaders in the travel industry will utilize these resources to strengthen Michigan as a travel destination. More resources for industry leaders can be found here.

P.A. 59

Submit your P.A. 59 Tourism Marketing Report Here
P.A. 59 Convention & Visitors Bureau Audit and Marketing Reports
P.A. 59 Tourism Marketing Act

Resources

GVSU Student Industry Research
Michigan Prosperity Regions Map
Mackinac Bridge Monthly Traffic Statistics
Pure Michigan Marketing Opportunities
Survey of International Air Travelers (2014-2016 results)

Recent Reports

2024 Tourism Economic Impact - Region and County  
2024 Tourism Economic Impact - Statewide
2024 Pure Michigan Campaign Effectiveness Study
2024 MMGY POAT Spring Preview
Michigan Lodging Report  (2021 - 2025)