Pure Michigan Lands at Detroit Metro Airport with New Retail Experience for Travelers
Contact: Nick Nerbonne
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Bringing Michigan Specialties to the World with New Store at Detroit Metro Airport
LANSING, Mich. – Mar. 27, 2025 – Pure Michigan, the beloved travel brand, has found a home at the new Corktown Place store at Detroit Metropolitan Wayne County Airport (DTW). The new shop, located in Concourse A and developed in partnership with Paradies Lagardère and the Wayne County Airport Authority, offers travelers Michigan-made goods from across the state’s two peninsulas capturing the essence of the Great Lakes State along with other travel essentials.
“DTW welcomes millions of travelers from around the world every year,” said Gov. Whitmer. “When passengers touch down in Detroit, our new Pure Michigan store will be open for business, offering a selection of Michigan-made products that are a testament to the craftsmanship, artistry, and grit that define our state.”
The store features a dedicated Pure Michigan section, highlighted by the iconic logo on the window, captivating visuals – including a four-season video showcasing the state's natural beauty – and a curated selection of quintessential Michigan products.
“The new Corktown Place store has opened at the perfect time – at the onset of spring and as the summer travel season approaches,” said Kelly Wolgamott, Vice President of Pure Michigan. “As we’re inspiring travelers to book their next visit to Michigan, we invite them to take a piece of the Great Lakes State with them.”
The Corktown Place store will be open 24 hours, 7 days a week and feature iconic products representative of Pure Michigan, a state known for its ability to grow and produce things. Offerings include cherry delicacies from Cherry Republic, apparel showing off Michigan pride from The Mitten State, confectionaries from Murdick's Fudge, wool caps from Stormy Kromer and more.
“Our goal is to elevate traveler experiences, so it’s truly an honor to partner with such an iconic and recognizable travel brand as Pure Michigan,” said Pat Wallace, Vice President of Business Development at Paradies Lagardère. “DTW is known as a best-in-class airport and as we look to elevate the retail and shopping experiences for guests, the addition of Corktown Place and this partnership will help us achieve just that.”
The store, emblematic of Corktown, Detroit’s oldest neighborhood that blends arts and culture with history and innovation, will also feature beloved Motor City brands including gifts from City Bird, pickles and other jarred culinary offerings from McClures and hot sauces Hell Fire Detroit.
“Corktown’s evolution into a growing and dynamic district perfectly showcases Detroit’s blend of history and innovation,” said Claude Molinari, President and CEO at Visit Detroit. “We are excited for travelers to experience a piece of that story by shopping from a curated selection of iconic Michigan-made products.”
“We are pleased to continue our partnership with an established brand like Pure Michigan and our concessionaire, Paradies Lagardère, to celebrate a place we call home,” said Chad Newton, CEO of the Wayne County Airport Authority. “DTW is known for delivering an award-winning customer experience. Not only will travelers find unique products, but also Corktown Place is our first 24-7 store. We believe it will be a popular addition to our concessions program.”
For travelers looking for more trip inspiration, visit michigan.org and additional information on Corktown Place and DTW’s retail offerings can be found here.
About Michigan Economic Development Corporation
The Michigan Economic Development Corporation is the state's marketing arm and lead advocate for business and community development with the focus on growing Michigan's economy. For more information on the MEDC and our initiatives, visit www.MichiganBusiness.org. For Pure Michigan® tourism information, your trip begins at www.michigan.org. Follow along or join the conversation on: Facebook, Instagram, Pinterest, Threads, TikTok, X and YouTube.
About Paradies Lagardère
Paradies Lagardère is a travel retailer and restaurateur that handles $1.6 billion in annual sales from more than 700 stores, restaurants and bars in more than 90 airports across North America. Specializing in three airport concessions areas – Travel Essentials, Specialty Retail and Dining with expertise in international, national, and local brands – Paradies Lagardère’s commitment to exceptional customer service, superior design and award-winning retail and restaurant operations has earned the company numerous accolades, including Best Airport Retailer for 27 consecutive years and Best Brand Restaurateur by Airport Experience News. For more information, visit www.paradieslagardere.com.