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How Summer Is Meant to Be

In Michigan, summer is more than a season; it's a whole way of being. It’s the kind of summer that feels like a memory while it’s happening – unplugged, unhurried and full of the simple pleasures that never go out of style.

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Summer video slideshow
Michigan Outdoor Adventures: 5 Great Spots for Work-Life Balance With Mirna Valerio

Pure Michigan has the proximity to water and great communities that Mirna Valerio seeks for her work-life balance. Follow her from Aspen Park to Sugarloaf Mountain where she finds some of the best Michigan outdoor adventures along with cool culture spots such as the Frederik Meijer Gardens & Sculpture Park and Rockwell Republic.

Michigan Roadtrips
Sleeping Bear Surf, Empire | Tripadvisor x Pure Michigan

In 2004, the Skrocki family founded a business—Sleeping Bear Surf—built on Michigan’s best water sports and adventures. Recently, Ella Skrocki has taken the surf rental and retail shop to a new level—she teaches and charters surf trips for adventurous visitors and creates community by hosting beach clean-ups and women-only surf clinics.

Watch as she lives out her mission to encourage her students to protect Michigan’s Great Lakes—inspiring everyone she meets through her enthusiasm for teaching and love of the outdoors.

Learn More
True North Outpost, Norway | Tripadvisor x Pure Michigan

True North Outpost is a Norway-based adventure business, co-founded by Nate Alwine. Nature turned his love of Michigan’s outdoors into a thriving business. Today, he helps guests experience the best the Upper Peninsula offers—from catching a thrill barreling down whitewater rapids to exploring the rugged yet gentle wilderness. Watch as he shares what makes adventures in Michigan so memorable.

Learn More
Up Next:
Michigan Outdoor Adventures: 5 Great Spots for Work-Life Balance With Mirna Valerio

Pure Michigan has the proximity to water and great communities that Mirna Valerio seeks for her work-life balance. Follow her from Aspen Park to Sugarloaf Mountain where she finds some of the best Michigan outdoor adventures along with cool culture spots such as the Frederik Meijer Gardens & Sculpture Park and Rockwell Republic.

Michigan Roadtrips
Sleeping Bear Surf, Empire | Tripadvisor x Pure Michigan

In 2004, the Skrocki family founded a business—Sleeping Bear Surf—built on Michigan’s best water sports and adventures. Recently, Ella Skrocki has taken the surf rental and retail shop to a new level—she teaches and charters surf trips for adventurous visitors and creates community by hosting beach clean-ups and women-only surf clinics.

Watch as she lives out her mission to encourage her students to protect Michigan’s Great Lakes—inspiring everyone she meets through her enthusiasm for teaching and love of the outdoors.

Learn More
True North Outpost, Norway | Tripadvisor x Pure Michigan

True North Outpost is a Norway-based adventure business, co-founded by Nate Alwine. Nature turned his love of Michigan’s outdoors into a thriving business. Today, he helps guests experience the best the Upper Peninsula offers—from catching a thrill barreling down whitewater rapids to exploring the rugged yet gentle wilderness. Watch as he shares what makes adventures in Michigan so memorable.

Learn More

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Whatever moves you, you’ll find it in Pure Michigan, where summer is just how it should be. 

In Michigan, summer is a season of exhilaration and a time for connection. We ride bikes for hours and spend a whole day on the water. And it's always a good time for ice cream! Cities buzz with open-air dining and outdoor festivals. 

Play a round on championship golf courses. Hit up nostalgic beach towns and cool off in our family-friendly museums.

 

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