Long summer days and the nation's longest freshwater coastline make Pure Michigan the perfect place to Keep It Fresh and create a summer full of memories.
Keep It Fresh Coast to Coast
Summers are just sweeter in Pure Michigan. Enjoy a splash of fresh water at our idyllic beach towns and explore the history and charm spanning two peninsulas.
Summer video slideshow
Fresh Air | Keep It Fresh
Your Speed | Fresh Lives Here
Feel the excitement fresh coast to coast, or take it slow to savor the season.
Fresh Chapter | Keep It Fresh
From incredible outdoor adventure to exciting cities full of culture, your fresh chapter is ready to be written. Let fresh be your muse in Pure Michigan.
I Am Detroit Summer | jessica Care moore
Whether you're cooling off at Belle Isle Park or revving up your engine in the Motor City, there's just something about summer in Detroit.
Watch as poet and Detroit native jessica Care moore speaks her truth about the city she loves – past, present and future.
Michigan Outdoor Adventures: 5 Great Spots for Work-Life Balance With Mirna Valerio
Pure Michigan has the proximity to water and great communities that Mirna Valerio seeks for her work-life balance. Follow her from Aspen Park to Sugarloaf Mountain where she finds some of the best Michigan outdoor adventures along with cool culture spots such as the Frederik Meijer Gardens & Sculpture Park and Rockwell Republic.
Sleeping Bear Surf, Empire | Tripadvisor x Pure Michigan
In 2004, the Skrocki family founded a business—Sleeping Bear Surf—built on Michigan’s best water sports and adventures. Recently, Ella Skrocki has taken the surf rental and retail shop to a new level—she teaches and charters surf trips for adventurous visitors and creates community by hosting beach clean-ups and women-only surf clinics.
Watch as she lives out her mission to encourage her students to protect Michigan’s Great Lakes—inspiring everyone she meets through her enthusiasm for teaching and love of the outdoors.
True North Outpost, Norway | Tripadvisor x Pure Michigan
True North Outpost is a Norway-based adventure business, co-founded by Nate Alwine. Nature turned his love of Michigan’s outdoors into a thriving business. Today, he helps guests experience the best the Upper Peninsula offers—from catching a thrill barreling down whitewater rapids to exploring the rugged yet gentle wilderness. Watch as he shares what makes adventures in Michigan so memorable.
Discover Producer Jay Daniel’s Detroit
Produced by GQ for Pure Michigan | For Jay Daniel, Detroit is both his birthplace and his muse. Largely influenced by the sights and sounds of the city he calls home—as well as its musical soul—the music producer finds inspiration everywhere. “Detroit is such a beautiful complex city filled with art, music, food, literature, nature; it’s a safe haven for me,” Daniel says. Together, we explored some of his favorite local haunts throughout the city.
Detroit, an Architectural Tour
Produced by Architectural Digest for Pure Michigan | Detroit natives, Bo Shepherd and Kyle Dubay are co-founders of Woodward Throwbacks, an interior design and furniture studio that focuses on reclaimed materials. Together, they take us on an exciting tour through Detroit to discover the city's deep architectural gems. Watch to learn why this iconic, visually stunning city is a must-see destination for design lovers near and far.
Up Next:
Fresh Air | Keep It Fresh
Long summer days and the nation's longest freshwater coastline make Pure Michigan the perfect place to Keep It Fresh and create a summer full of memories.
Your Speed | Fresh Lives Here
Feel the excitement fresh coast to coast, or take it slow to savor the season.
Fresh Chapter | Keep It Fresh
From incredible outdoor adventure to exciting cities full of culture, your fresh chapter is ready to be written. Let fresh be your muse in Pure Michigan.
I Am Detroit Summer | jessica Care moore
Whether you're cooling off at Belle Isle Park or revving up your engine in the Motor City, there's just something about summer in Detroit.
Watch as poet and Detroit native jessica Care moore speaks her truth about the city she loves – past, present and future.
Michigan Outdoor Adventures: 5 Great Spots for Work-Life Balance With Mirna Valerio
Pure Michigan has the proximity to water and great communities that Mirna Valerio seeks for her work-life balance. Follow her from Aspen Park to Sugarloaf Mountain where she finds some of the best Michigan outdoor adventures along with cool culture spots such as the Frederik Meijer Gardens & Sculpture Park and Rockwell Republic.
Sleeping Bear Surf, Empire | Tripadvisor x Pure Michigan
In 2004, the Skrocki family founded a business—Sleeping Bear Surf—built on Michigan’s best water sports and adventures. Recently, Ella Skrocki has taken the surf rental and retail shop to a new level—she teaches and charters surf trips for adventurous visitors and creates community by hosting beach clean-ups and women-only surf clinics.
Watch as she lives out her mission to encourage her students to protect Michigan’s Great Lakes—inspiring everyone she meets through her enthusiasm for teaching and love of the outdoors.
True North Outpost, Norway | Tripadvisor x Pure Michigan
True North Outpost is a Norway-based adventure business, co-founded by Nate Alwine. Nature turned his love of Michigan’s outdoors into a thriving business. Today, he helps guests experience the best the Upper Peninsula offers—from catching a thrill barreling down whitewater rapids to exploring the rugged yet gentle wilderness. Watch as he shares what makes adventures in Michigan so memorable.
Discover Producer Jay Daniel’s Detroit
Produced by GQ for Pure Michigan | For Jay Daniel, Detroit is both his birthplace and his muse. Largely influenced by the sights and sounds of the city he calls home—as well as its musical soul—the music producer finds inspiration everywhere. “Detroit is such a beautiful complex city filled with art, music, food, literature, nature; it’s a safe haven for me,” Daniel says. Together, we explored some of his favorite local haunts throughout the city.
Detroit, an Architectural Tour
Produced by Architectural Digest for Pure Michigan | Detroit natives, Bo Shepherd and Kyle Dubay are co-founders of Woodward Throwbacks, an interior design and furniture studio that focuses on reclaimed materials. Together, they take us on an exciting tour through Detroit to discover the city's deep architectural gems. Watch to learn why this iconic, visually stunning city is a must-see destination for design lovers near and far.
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Experience the magic of summer in Pure Michigan – where you can soak up the sun and make fresh waves on the state’s freshwater shores.
Experience the magic of summer in Pure Michigan – where you can soak up the sun and make fresh waves on the state’s freshwater shores.
Play a round on our championship golf courses surrounded by beauty. Then hit up our idyllic small towns and charming cities filled with history, inspiring art and renowned restaurants.
Of course, you can also keep it fresh under the stars. As the state is home to some of the top dark sky preserves in the country – you may even catch an amazing view of the Northern Lights this summer. Explore miles of well-kept trails that keep communities connected, and travelers inspired. Whatever moves you, you’ll find it in Pure Michigan, the perfect summer destination.
Summer Events
June
21
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22
Marshall
Cornwell's Turkeyville
June
21
Thompsonville
Crystal Mountain
June
21
Whitehall
White River Light Station and Museum
June
21
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22
Grand Rapids
Calder Plaza
June
21
Pickford
Munoscong Golf Course
June
21
Brighton
Downtown Brighton
June
21
Ludington
Stearns Park Beach
June
21
Howell
Howell Nature Center
June
21
Grand Rapids
Van Andel Arena
June
21
Jenison
Grand River Park
