Two women and a dog sitting on a sand bluff over Lake Michigan

Welcome to Pure Michigan

Michigan is an incredible travel gem waiting to be discovered in the U.S.A. Here you can relax on sugar-sand beaches along our vast Great Lakes or experience the excitement and eclectic vibes of our cities.

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your escape

Great Lakes

Michigan has earned the title of the “Great Lakes State” with two peninsulas shaped by four of the five Great Lakes—Michigan, Huron, Superior and Erie.

About Michigan's Great Lakes

Man and woman parked in a vintage van on a Lake Michigan beach.

You are never more than six miles away from water in Michigan, and 85 miles away from a Great Lake. These ocean-like bodies of freshwater have shaped the state’s history and unique culture that can be experienced at lighthouses, shipwrecks and maritime museums throughout Michigan’s coastal communities. Whether you prefer swimming, paddling or just relaxing on the sand, a trip to Michigan isn’t complete without visiting the Great Lakes.

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Natural Attractions

Michigan’s natural wonders can be found on land with towering sandstone cliffs, thundering waterfalls and 19 million acres of forests.

About Michigan's natural attractions

A group of hikers on a rocky trail above a valley

Along Lake Michigan’s northern shore, trek the peaks of incredible sand dunes that tower 135 meters over the glistening waters at Sleeping Bear Dunes National Lakeshore. In Michigan’s Upper Peninsula, you can take a boat or kayak tour on Lake Superior to view the colorful and iconic sandstone cliffs of Pictured Rocks National Lakeshore. Further inland, explore endless trails, lush forests, 300+ waterfalls and the charming small towns and cities of the U.P.

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Food & Drink

Wherever you go, there are local-grown flavors to savor in our rich cuisine, beer, wine and spirits.

About Michigan's food and drink

A dinner in a skyscraper with a glass of wine and champagne

You can tour picturesque wineries in northeast Michigan or dine on food inspired by the world in our lively downtowns. Breweries and distilleries can be discovered throughout the state serving up delicious drinks and cuisine. In a state where water is part of the lifestyle, there are a variety of waterfront restaurants with fresh catches of the day and spectacular views for a memorable dining experience.

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Michigan’s Cities

Discover the history of the state that put the world on wheels with the invention of the Model-T in the Metro Detroit area.

About Michigan's cities

Not only did Michigan’s innovation make the classic American road trip possible, but it’s also home to a legacy of iconic music. From Motown to techno, Detroit has continued to embody a creative and enduring spirit for all to enjoy.

You can round out your trip with a professional sports game, endless entertainment options and restaurants serving up flavors of all kinds in this vibrant city. You can explore more of Michigan’s iconic cities that all have personalities of their own like Grand Rapids, Flint, Kalamazoo, Ann Arbor, Traverse City and the capital city of Lansing.

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